Successful branding
starts with conversations
Creating a new mark to reflect the expectations of a new enterprise;
Generating a new mark uniting two companies that merge;
Evolving an existing mark to meet new challenges.
We believe that successful branding starts with conversations.
Most clients need first to reflect on, and define, the Company’s values, strengths, business, etc. In most cases this process will involve a group of people, Partners and/or Managers, who will need to share and align their views.
Our process is guided by competent facilitators skilled to work with people (managers and other key people, etc) in decision-making processes, and consultants (strategy, cognitive psychology, graphic design, multimedia production) who can handle and manage the implicit/explicit meanings of the sign system of the brand, -iconic material, logo, font, words, neologisms.
To get a result consistent with defined values, history and objectives for the future, Boggia and his partners articulate the process guiding organizations through the following steps:
- Listen – Individual interview of management and/or key players;
- Weigh - Structured exercises for focusing the group’s input;
- Define – Drafting of a platform of shared values and meanings the brand must express;
- Name – Name list brought forth by the collegiate work of consultants and clients, and exercises aimed at reaching final decision coherent wih the objectives previously defined;
- Design - Mark/logotype study, proposal, and feedback exercises as above;
- Go Live - Articulation of mark/logo on print/web/nonprint materials;
Our work embraces naming, logo/mark design, and deployment in print and new media. We have worked on identity make-overs, start-ups, mergers, MBOs; in the fields of education, consulting, finance, retail, new media.